Public Relations.

Project Description

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Overview

Public relations is a fast paced and evolving business. PR exists to gain media exposure and public awareness for almost anything, typically without payment for that exposure. As you think about a career in PR, remember that the profession is larger than just the agency aspect of the business. Every organization of any size, both profit making and non-profit, will have an internal PR department. Think about organizations that you respect, and explore the possibility of an internship or entry level PR job there. Many PR agencies, like Ruder Finn, have excellent management training programs for recent graduates. It’s great when a company wants to train you first.

Salary Info

According to the Occupational Outlook Handbook published by the Bureau of Labor Statistics:

2016 Median Salary: $58,020

Alumni Advice

“..look at the blogs, websites and curated content from the PR firms that you are interested in which includes following those companies on FB, twitter, instagram etc. – It is also crucial that students are active and present on those mediums when applying for PR/Marketing positions. I’d also suggest that students pay attention to brands they are interested in. What PR and marketing campaigns are they undertaking and how are they being covered in the media? Researching and paying attention to those details will give students insight into what PR/marketing professionals are doing every day.”
Kelly Kopchik ‘11, PR executive

Organizations & Alumni

Agencies and for-profit employers:

Federal government agencies:

Nonprofit opportunities:

Resources

  • PRWeek Magazine: The industry’s leading trade magazine. PRWeek delivers the full contents of PRWeek online each week, as well as a fully searchable archive of editorials, news, features, industry research, and special reports, many of which are available for download in PDF format.
  • PR Council: A trade association designed to connect the present and next generation of PR professionals, industry innovators and business leaders through education, events and industry resources. Their Starting Out Career + Job Info section is excellent and can be found in the Menu tab.
  • Public Relations Society of America Jobs Center: The PRSA’s primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums, and research projects conducted on the national and local levels. They also have a great jobs center which you can use to find entry level jobs and internships.
  • Andrew Hudson’s Jobs List: Posts jobs in the following career sectors: public relations, marketing, advertising, graphics, copywriting, human resources, and nonprofit. Its geographic focus tends to be the Rocky Mountain region. The site also posts out-of-state jobs, and also encourages employers to list internships. The site provides access for job seekers to promote themselves. Job seekers are allowed 300 words to describe their backgrounds and the types of careers they are seeking.
  • The Holmes Report.com: A comprehensive source of knowledge and information about the public relations business, including an extensive body of knowledge that includes case histories, original research and reporting.
  • Business Skills Programs
  • Emma Bowen Foundation – Internships for Minorities in Media: The Foundation was created in 1989 to prepare minority youth for careers in the media industry. The Foundation’s program is unlike traditional intern programs in that students work for partner companies during summers and school breaks from the summer following their senior year in high school until they graduate from college. During the four-year program, students have an opportunity to learn many aspects of corporate operations and develop company-specific skills. Corporations have an opportunity to train and mentor students with the option of full-time employment upon completion of their college degrees.

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