As the name implies, neuromarketing is where neuroscience meets marketing. More and more companies are looking to science to understand why people buy certain products and why some advertising techniques work better than others. Some companies hire marketing consultants to do neuromarketing for them, while others are opening their own labs to do neuroscience research on site.
Salary varies widely depending on role, education level, and location. Here is a sample of 2016 median salaries from the Occupational Outlook Handbook published by the Bureau of Labor:
- Market Research Analyst: $62,560
Do your research to get a better sense of what specific companies in particular cities are paying entry-level employees. Check out Glassdoor and Salary.com to get an idea. Also, a cost of living calculator can be very useful when trying to compare salaries in different parts of the country.
Organizations and Alumni
- Neilsen Consumer Neuroscience
- Emotive Analytics
- Blue Kite Insight
- HCD Research
- Isobar Marketing Intelligence