Advertising.

Project Description

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Overview

Advertising is a form of communication designed to persuade people to purchase a product or service or to convince them of a particular point of view on a subject. Advertisers use television, print, radio, the Internet, mobile devices, as well as word of mouth to get out their message. It will be important to increase your understanding of the many different functions and areas within the advertising industry to figure out which internships and entry-level jobs you want to pursue.

Salary Info

Here are the median salaries for 2016 for a range of careers related to Advertising according to Salary.com:

  • Advertising Clerk: $42,320
  • Copywriter I: $47,449
  • Desktop Publishing Operator I: $47,216
  • Exhibit Display Coordinator I: $45,289
  • Graphic Design Specialist I: $48,699
  • Marketing Analyst I: $49,479
  • Marketing Coordinator: $51,781

Here are the median salaries for 2016 for a range of careers related to Advertising as published by the Occupational Outlook Handbook:

  • Advertising, Promotions, and Marketing Managers: $127,560
  • Advertising Sales Agents: $50,380
  • Writers and Authors: $61,240
  • Graphic Designers: $47,640
  • Art Director: $89,820

Organizations

  • Advertising Educational Foundation FAST FORUM: When it comes to jobs in advertising, marketing and media, there is a wealth of information but it doesn’t provide the whole picture. To help students understand the roles that exist in the industry, AEF in partnership with Hearst, has developed a series of short films to provide a deeper look. These interviews provide first person insight into how the industry works to help you find the right path.
  • Minority Advertising Internship Program: MAIP has helped jumpstart the careers of more than 2,600 Asian/Asian American, Native Hawaiian, Pacific Islander, Hispanic/Latino, Black/African American, American Indian, Alaska Native, Multiracial and Multiethnic aspiring advertising professionals. Each year, undergraduate and graduate students are selected for a 10-week paid summer internship at a 4A’s member advertising agency. Students gain practical work experience, establish key industry contacts, and perhaps most importantly, become better prepared to land a full-time job in advertising when they graduate. At the same time, the program gives advertising agencies a cost-effective way to identify and recruit talented multicultural students. Upon completion of the program, interns become members of the MAIP Alumni Association, a close-knit family of over 2,600 MAIP graduates that fosters the development of future MAIP interns as well as the professional development of the program’s alumni.
  • New York Women in Communications: New York Women in Communications empowers women in all communications disciplines to reach their full potential by promoting their professional growth and inspiring them to achieve and share their successes in the rapidly changing world of communications. Their purpose is to strengthen the role of women in all communications professions. This site is a great source of internships in Advertising, Multimedia, Books, Newspapers, Corporate Communications, Photography, Film/TV Public Relations, Radio, Fund-Raising/Development, Graphics/Illustration, Sales/Marketing, Internet/New Media Special Events and Magazines/Publishing.
  • Advertising Age: Ad Age is a must read trade publication for those interested in the advertising and marketing industry. Also has a Jobs section.
  • AdWeek: Important trade publication for the advertising and marketing industry. Also has a Jobs section.
  • AdForum.com: AdForum.com is an information provider focused on the global advertising industry. They partner with the trade press in over 10 of the largest advertising markets around the world and also have partnerships with the industry’s top festivals and award shows.

Industry Blogs

Another great way to keep your finger on the pulse of the advertising industry is by reading blogs. I owe a shout out to Bowdoin alum and copywriter for the suggestions below.

  • Baby Food for Creatives: Their website says, “Stay tuned for tips articles and advice on everything from compensation, competitions, and not coming off like an idiot, or worse, an asshole.” Say no more.
  • copyranter: There is a lot of really useful stuff in the archives as well.
  • Adverblog: The founders of Adverblog’s mantra is ” post the best and forget the rest”.
  • Ad Aged: Named one of the top 100 advertising blogs
  • The Ad Contrarian: Bob Hoffman is The Ad Contrarian and a partner in Type A, a consultancy to agencies and marketers. He is also the author of Amazon’s #1 selling advertising book – “101 Contrarian Ideas About Advertising
  • Gods of Advertising: The tag line for Steffan Postaer’s blog is “We make you want what you don’t need” Seems to sum things up quite well!

Resources

  • Structure of the Advertising Industry: It’s always good to start with the big picture. This article will give you a great overview on how the advertising industry is structured.
  • Advertising Education Foundation, Career Advice from the Pros: Get practical career advice from a broad range of adverting industry professionals.
  • American Association of Advertising Agencies: The mission of the AAAA is to improve and strengthen the advertising agency business in the United States. There is a wealth of information on this site about the advertising industry. Make sure you check out the Career Development section of the site.
  • Communication Arts: Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators, and photographers—everyone involved in visual communication. Whether in print or online, CA’s editorials, feature articles and the annual competitions it sponsors provide new ideas and information, while promoting the highest professional standards for the field. CA also has a strong Creative Jobs section that allows you to search for jobs by state and zip code.
  • Talent Zoo: Talent Zoo advertises themselves as the #1 site for Advertising, Marketing and Media Professionals. They just may be right. When I put internship in their key word search, over a 1,000 internships come up. Have a look.
  • American Advertising Federation Job Bank: The AAF Job Bank, a partner in the Marketing Career Network, is the place to find that perfect advertising or marketing job. Search for a job with one of the thousands of top marketing and advertising employers on the Marketing Career Network.

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