Careers in Advertising
Advertising is a form of communication designed to persuade people to purchase a product or service or to convince them of a particular point of view on a subject. Advertisers use television, print, radio, the Internet as well as word of mouth to get out their message. It will be important to increase your understanding of the many different functions and areas within the advertising industry to figure out where you might want to pursue internships. The sites below will help you get started. There are Bowdoin alums in the advertising business who can also be helpful. You can can find them in BCAN.
Advertising Age
AA is a must read trade publication for those interested in the advertising and marking industry. Also has a Jobs section.
AdWeek
Important trade publication for the advertising and marketing industry. Also has a Jobs section.
AdForum.com
AdForum.com is an information provider focused on the global advertising industry. They partner with leading trade press in over 10 of the largest advertising markets around the world and also have partnerships in place with the industry’s top festivals and award shows.
Advertising Education Foundation: Career Advice from the Pros
Get practical career advice from a range of adverting industry professionals via streaming video.
The Advertising Research Foundation
The Advertising Research Foundation is an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. They challenge conventional maxims, take on the latest issues, and discover new insights. This collaboration yields something invaluable: knowledge.
American Association of Advertising Agencies
The mission of the AAAA is to improve and strengthen the advertising agency business in the United States. There is a wealth of information on this site about the advertising industry. Make sure you check out the career development section of the site.
Communication Arts
Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators, and photographers—everyone involved in visual communication. Whether in print or online, CA’s editorials, feature articles and the annual competitions it sponsors provide new ideas and information, while promoting the highest professional standards for the field.
CA also has a strong Creative Jobs section that allows you to search for jobs by state and zip code.
Talent Zoo
Talent Zoo advertises themselves as the #1 site for Advertising, Marketing and Media Professionals. They just may be right. When you put internship in their key word search, over a 1,000 internships come up. Have a look.
American Advertising Federation Job Bank
The AAF Job Bank, a partner in the Marketing Career Network, is the place to find that perfect advertising or marketing job. Search for a job with one of the thousands of top marketing and advertising employers on the Marketing Career Network.
New York Women in Communications
New York Women in Communications empowers women in all communications disciplines to reach their full potential by promoting their professional growth and inspiring them to achieve and share their successes in the rapidly changing world of communications. Their purpose is to strengthen the role of women in all communications professions. This site is a great source of internships in Advertising, Multimedia, Books, Newspapers, Corporate Communications, Photography, Film/TV Public Relations, Radio, Fund-Raising/Development, Graphics/Illustration, Sales/Marketing, Internet/New Media Special Events and Magazines/Publishing.
